Telecom operators ring in varied plans for next phase of growth.

After the first quarter results, telecom operators have opted for different strategies for the next phase of growth following change in consumption patterns of their respective subscriber bases. Vodafone Idea, which lost more than 14 million customers in the last few months, is trying to arrest the fall now by wooing its prepaid customers through offers.

Jio has taken a middle ground and says its focus is on gaining subscribers and monetisation through premiumisation would come later. It has both JioPhone offerings as well as bundled plans, including OTT, among others. 

BS